Navigating chaos
I work best when the product is not fully defined - helping teams find clarity, structure, and direction early.
I design complex products from blank canvas to scalable systems
Product Design Lead across Web3, fintech, and creator tools. I help teams turn hard product logic into clear experiences, then scale them through strong systems.
Andriy Pryvalov is an NN/g-certified Product Design Lead based in Prague. He designs complex Web3, fintech, and creator products from blank canvas to scalable systems, with founding-design experience at TraderJoe / LFJ and work across DeFi, ENS, NFT, and mobile apps.
MastercardPolymarketMoneta Money BankSolflareTraderJoeLivesportBrahma.fiKatanaJoepegsAvascanKarta.ioAmplified GlobalFanvueTempleReNFTRollUniSenderStruct.fiJoe StudiosKodexQuantum TempleRumble Kong LeagueEazeDriveSafe
MastercardPolymarketMoneta Money BankSolflareTraderJoeLivesportBrahma.fiKatanaJoepegsAvascanKarta.ioAmplified GlobalFanvueTempleReNFTRollUniSenderStruct.fiJoe StudiosKodexQuantum TempleRumble Kong LeagueEazeDriveSafe
MastercardPolymarketMoneta Money BankSolflareTraderJoeLivesportBrahma.fiKatanaJoepegsAvascanKarta.ioAmplified GlobalFanvueTempleReNFTRollUniSenderStruct.fiJoe StudiosKodexQuantum TempleRumble Kong LeagueEazeDriveSafe
MastercardPolymarketMoneta Money BankSolflareTraderJoeLivesportBrahma.fiKatanaJoepegsAvascanKarta.ioAmplified GlobalFanvueTempleReNFTRollUniSenderStruct.fiJoe StudiosKodexQuantum TempleRumble Kong LeagueEazeDriveSafe
Selected
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Showreel
I design where things are still messy
Systems over screens
I think in flows, architecture, and decision-making - not just UI. Good design starts beneath the surface.
Making complexity usable
I simplify products that are inherently complex - without dumbing them down.
Speed as an advantage
I use AI and rapid prototyping to explore ideas quickly, test assumptions, and move faster than traditional design cycles.
Alignment that ships
I turn abstract discussions into concrete product direction so teams can decide faster and execute with less churn.
Design that compounds
I build foundations that improve usability now and make future product growth faster, cleaner, and more consistent.
- SSEELLEECCTTEEDD
- WWOORRKK
What teams say
about working with Andriy
"Andriy shipped high-quality work fast, worked iteratively with us, and kept refining until the final product matched exactly what we needed."
Everett Tu
"Andriy became our one-stop design partner, handled changing priorities with flexibility, and played a meaningful role in helping us win Best Banking App."
Jan Torsten Valder
"Andriy brought clarity to a complex workflow, raised the design quality bar, and stayed highly communicative throughout the collaboration."
Cryptofish
"Andriy impressed us with his approach, thinking, wireframes, and final designs. His professionalism, speed, communication, and quality consistently stood out."
Esrin
"Andriy’s redesign work delivered major business impact, helping us grow income and conversion significantly while making complex terms easier for users."
Ryan Mera
"Andriy brought reliable design expertise and built a professional, user-friendly platform with clear market potential. He adapted quickly and improved from feedback."
Stuart Brown
"Andriy led a clear, structured process with strong communication, sharp understanding of project goals, and solutions tailored to what we needed."
Jamie Stuart
"Andriy’s work drove strong gains in NPS and conversion rates, while the new site kept receiving positive user feedback. Collaboration across teams stayed smooth throughout."
Igor Malchenko