Andriy Pryvalov
Booking from January 2027Start a project

No weak links. Andriy Pryvalov, fintech and Web3 product design lead.

I design fintech and Web3 products where every step holds, from first tap to signed transaction. Founding designer behind TraderJoe’s $4B DEX, 12 years with Mastercard, Polymarket and fast-moving teams.

Book a 30-min intro ↗

Andriy Pryvalov is an NN/g-certified Product Design Lead based in Prague. With 12 years in fintech and Web3, he designs complex DeFi, banking, payments, and creator products from blank canvas to scalable design systems. He was founding designer at TraderJoe / LFJ (peak TVL $4B) and has shipped with Mastercard, Polymarket, and Moneta Money Bank.

24 teams, from Mastercard to seed-stage protocols

MastercardPolymarketMoneta Money BankSolflareTraderJoeLivesportBrahma.fiKatanaJoepegsAvascanKarta.ioAmplified GlobalFanvueTempleReNFTRollUniSenderStruct.fiJoe StudiosKodexQuantum TempleRumble Kong LeagueEazeDriveSafe

Selected work

Products that had to be clear, fast and trusted.

All 14 projects →
DeFi / DEXTraderJoeFounding designer of Avalanche’s largest DEX, from blank canvas to $4B TVL.$4B peak TVLView case study →01 / 04
DeFi / Structured productsStructTranched DeFi made legible: two clear choices, fixed or variable.+129% TVL in week oneView case study →02 / 04
Creator toolsDriveSafeAn iOS-first drive that keeps creators’ work safe, versioned and easy to share.iOS native, not a portView case study →03 / 04
Web3 / CultureQuantum TempleA Web3 platform for cultural heritage, featured by BBC Travel.BBC Travel featureView case study →04 / 04

Showreel

The work, in 28 seconds.

Featuring TraderJoe · Struct · DriveSafe · Quantum Temple · Rumble Kong League · Kodex

Why teams hire me

Five things I’m hired to do.

Not a skills list. These are the problems founders and product leads bring me in for.

01 · 0 → 1

Navigating chaos

I do my best work before the product is defined. I bring clarity, structure and direction while everything is still moving.

02 · Architecture

Systems over screens

I think in flows, architecture and decisions first. The structure underneath is what lets a product scale.

03 · Fintech & DeFi

Making complexity usable

Tranches, liquidity bins, custody, settlement. I make hard products understandable without dumbing them down.

04 · AI prototyping

Speed as an advantage

AI and rapid prototyping let me test ideas in working code in days, not weeks, so teams decide on real behaviour.

05 · Leadership

Alignment that ships

I turn abstract discussions into concrete product direction, so founders and engineers decide faster with less churn.

AI-native workflow

Design is becoming building. I do both.

Years across users, products and stakeholders taught me where the real risks hide. AI lets me test those hunches in working code in days, not weeks.

01

Prototype in code

Interactive prototypes on real data in days. Founders click the idea instead of imagining it.

02

Test on behaviour

Direction is validated with real interactions and real users, not slide decks and opinions.

03

Hand over closer to production

Components and design-system decisions arrive as working code that engineers can build on.

Kind words

What it’s like to work together.

“Andriy shipped high-quality work fast, worked iteratively with us, and kept refining until the final product matched exactly what we needed.”
Everett TuProduct Manager, Polymarket
“Andriy became our one-stop design partner, handled changing priorities with flexibility, and played a meaningful role in helping us win Best Banking App.”
Jan Torsten ValderHead of Design, Moneta Money Bank
“Andriy brought clarity to a complex workflow, raised the design quality bar, and stayed highly communicative throughout the collaboration.”
CryptofishCEO, Trader Joe / LFJ
“Andriy impressed us with his approach, thinking, wireframes, and final designs. His professionalism, speed, communication, and quality consistently stood out.”
EsrinCo-founder, Struct.fi
“Andriy’s redesign work delivered major business impact, helping us grow income and conversion significantly while making complex terms easier for users.”
Ryan MeraCo-founder, Onward Ticket
“Andriy brought reliable design expertise and built a professional, user-friendly platform with clear market potential. He adapted quickly and improved from feedback.”
Stuart BrownProduct Owner, Instajet
“Andriy led a clear, structured process with strong communication, sharp understanding of project goals, and solutions tailored to what we needed.”
Jamie StuartHead of Product, Amplified Global
“Andriy’s work drove strong gains in NPS and conversion rates, while the new site kept receiving positive user feedback. Collaboration across teams stayed smooth throughout.”
Igor MalchenkoProduct Manager, UniSender

Ways to work together

Senior product design, without the agency overhead.

Two engagements a quarter, so every client gets senior attention, not a junior team behind a senior name.

2–3 weeks

Clarity Sprint

One critical flow, audited, redesigned and prototyped. Onboarding, trading, deposits: wherever users hesitate.

  • Friction audit with evidence
  • Redesigned flow as a coded prototype
  • Handoff your team can ship
Start here →
3–6 months

Founding Design Partner

Embedded with founders from zero to launch. Product, brand and design system built as one.

  • Product strategy and IA
  • Brand to product translation
  • Design system from tokens up
Start here →
Ongoing

Design Lead on Retainer

Senior oversight for in-house teams. Reviews, system governance and hiring help, a few days a month.

  • Weekly design reviews
  • System and quality bar
  • Hiring and mentoring
Start here →